The Best of Ford Thailand: A Car Lover’s Paradise

Have you ever dreamed of getting behind the wheel of a Mustang or test driving the latest Ford pickup? If so, you need to plan a trip to Ford Thailand. As a car lover’s paradise, Ford’s manufacturing hub in the “Land of Smiles”offers unique experiences you can’t find anywhere else.You’ll get an intimate look at how Ford designs and builds vehicles for the Thailand market and beyond.

From the gleaming showroom floor to the bustling assembly lines, Ford Tha provides total automotive immersion. You can customize your own Ford Ranger or Everest, learn how Ford incorporates the latest technology into their vehicles, or just soak in the atmosphere of one of the most advanced vehicle plants in the world.

With exotic test drive courses, behind-the-scenes tours, and so much more, Ford Thailand should be at the top of any motoring enthusiast’s bucket list. If you want to get up close and personal with some of the most innovative vehicles Ford has to offer as well as learn about the future of automotive engineering, a trip to Ford Thailand will put you in the driver’s seat of automotive paradise. Start your engines and get ready for an unforgettable thrill ride!

An Introduction to Ford Thailand

Ford has had manufacturing operations in Thailand since 1960 and currently has three vehicle assembly plants and an engine plant located there.

Ford’s Thai Operations

Ford Thailand manufactures and distributes Ford vehicles and provides sales and after-sales support in Thailand and other ASEAN markets. The Ford Thailand Manufacturing (FTM) plant opened in 1995 and produces the Ford Ranger pickup truck, Ford Everest SUV, and Ford Transit van.

A second vehicle assembly plant, Ford Manufacturing Thailand (FMT), opened in 2012 to produce the Ford Fiesta and Ford Focus, and has an annual production capacity of 150,000 vehicles. The FMT plant is Ford’s most advanced facility in ASEAN.

Ford’s Powertrain Operations Thailand (FPT) plant produces Duratec gasoline engines for use in Ford vehicles built in the region. Opened in 2013, the $250 million plant has an annual production capacity of 300,000 engines.

Ford’s success in Thailand has been built on manufacturing excellence, innovative products tailored for customers in each market, and strong partnerships. Ford works closely with local suppliers and communities to support economic growth and job creation across Thailand.

With increasing demand for vehicles in Thailand and other ASEAN markets, Ford’s manufacturing presence in Thailand is poised for further expansion. The company aims to make the country a hub for building innovative vehicles and technologies that serve customers across the Asia Pacific region.

The Most Popular Ford Models in Thailand

When it comes to Ford models, Thailand has some of the best options in the world. ###

The Ford Ranger is Thailand’s best-selling pickup truck. This mid-size truck is perfect for driving in Thailand, with models ranging from basic work trucks to fully-loaded off-road beasts. The Ranger Raptor, in particular, is an absolute monster with a twin-turbo 2.0L diesel engine that cranks out 210 horsepower.

The Ford Everest is one of Ford’s most popular SUVs in Thailand. This mid-size SUV seats up to seven passengers and comes with rear-wheel or four-wheel drive. The Everest offers a comfortable, spacious cabin as well as powerful engine options like the 2.0L twin-turbo diesel. It’s the ideal vehicle for family road trips and off-road adventures.

For those wanting a smaller SUV, the Ford EcoSport is a top choice. Despite its compact size, the EcoSport provides ample interior space and cargo room. It has a range of engine options from a 1.5L Dragon petrol engine to a 1.5L diesel. The EcoSport is perfect for navigating Bangkok’s busy streets and tight parking spaces.

Ford’s Focus sedan and hatchback also sell very well in Thailand. The Focus provides an enjoyable driving experience with sporty handling and engine power ranging from 125 to 180 horsepower. Advanced features like automatic emergency braking, lane keeping assist, and adaptive cruise control are available on higher trim levels.

With this diverse range of vehicles to suit all driving needs, it’s no wonder Ford is such a dominant automaker in Thailand. The company continues adapting models for the Thai market, ensuring customers have access to the latest automotive innovations and technology. For any car lover visiting Thailand, checking out the latest Ford models is an absolute must.

Ford’s State-of-the-Art Manufacturing Facility

Ford’s assembly plant in Rayong, Thailand is a world-class facility that produces some of the company’s most popular vehicles for the Asia Pacific region.

State-of-the-Art Technology

Ford Thailand’s manufacturing complex features cutting-edge robotics and automation to ensure the highest quality and efficiency. Over 500 robots work tirelessly on vehicle assembly lines performing precision tasks like welding, painting, and installing components with a high degree of accuracy and consistency.

Advanced scanning systems check for proper clearance and alignment of parts at multiple points along the assembly line. Laser-guided vehicles transport materials between workstations, optimizing the flow of the production process.

Focus on Sustainability

Ford Thailand prioritizes sustainable and eco-friendly practices at their facility. They aim to reduce energy usage and waste while maximizing recycling. Solar panels on the factory roof generate renewable energy to power some operations. Rainwater collection systems provide water for various industrial uses.

Ford has a zero-waste-to-landfill policy – they recycle or repurpose all byproducts and waste materials from the manufacturing process.

Skilled Workforce

Over 7,000 employees, including engineers, technicians, and assembly line workers, staff Ford Thailand’s operations. Ford invests heavily in ongoing training and education to ensure their team has the latest technical and soft skills required for automotive manufacturing.

By combining state-of-the-art technology with a focus on sustainability and a highly skilled workforce, Ford Thailand produces high-quality, fuel-efficient vehicles to meet the needs of drivers in Thailand and across the Asia Pacific region. The Rayong facility truly represents Ford’s commitment to being at the cutting edge of automotive innovation on a global scale.

Ford’s Commitment to Sustainability in Thailand

Ford Thailand has demonstrated a strong commitment to sustainability and social responsibility over the years. This includes initiatives around environmental protection, community empowerment, and road safety.

Environmental Protection

Ford Thailand actively works to reduce its environmental footprint through eco-friendly manufacturing processes and facilities. This includes using renewable energy like solar power, reducing waste and carbon emissions, and implementing sustainable building design at their assembly plants. Ford Thailand has received numerous environmental awards and certifications recognizing their leadership in this area.

Community Empowerment

Ford Thailand supports programs that strengthen communities in Thailand, especially in remote areas. This includes building schools, providing scholarships, improving infrastructure like roads and bridges, and facilitating access to healthcare and technology. They work with local organizations on skills training and community development projects. Ford Thailand’s community empowerment efforts have made a meaningful impact, improving lives across Thailand.

Road Safety

As a vehicle manufacturer, Ford Thailand takes road safety seriously. They support driver training programs, work with local governments on road improvements and anti-drunk driving campaigns, and promote road safety education in schools. Driving Skills for Life is an award-winning program that provides hands-on driver training for new drivers in Thailand. Ford Thailand has also donated vehicles and equipment to help traffic police and emergency responders do their jobs more effectively.

Ford Thailand’s commitment to sustainability and corporate social responsibility strengthens the communities it serves and helps ensure a brighter future for Thailand. Their leadership in environmental protection, community empowerment and road safety sets an inspiring example of how companies can make a positive difference. Ford Thailand proves that business success and social impact can go hand in hand.

Ford’s Charitable Efforts and Community Involvement

Ford Thailand has a long history of charitable giving and community involvement. For over 50 years, Ford Thailand has worked to improve lives and make positive impacts across the country. Some of their major efforts include:

Educational initiatives

Ford Thailand believes education is key to progress. They sponsor programs to promote science, technology, engineering and math (STEM) education, as well as provide scholarships for students from vulnerable communities. Ford also donates vehicles to vocational schools to help students gain real-world automotive experience.

Environmental protection

Ford Thailand works to reduce environmental impact and protect natural resources. They support reforestation projects, as well as initiatives to protect wildlife like elephants, gibbons and hornbills. Ford has also worked with communities to develop Eco Learning Centers to raise awareness about sustainability and the environment.

Road safety campaigns

Ford Thailand leads campaigns to promote road safety and responsible driving. They sponsor free driving courses for new drivers and riders, donate vehicles to local police for road safety training, and support campaigns against drunk driving and distracted driving.

Disaster relief

When natural disasters like floods, droughts or earthquakes strike Thailand, Ford Thailand provides aid to affected communities. They donate emergency vehicles, medical supplies, food and funds to help people get back on their feet. Ford also matches employee donations to disaster relief funds.

COVID-19 response

During the COVID-19 pandemic, Ford Thailand took action to help communities in need. They donated medical supplies and funds to hospitals, provided meals and care packages to vulnerable groups, and supported out-of-work drivers and riders. Ford Thailand also allowed employees to work from home and take paid leave to avoid infection.

Ford Thailand’s charitable work and community outreach have made a meaningful difference across Thailand for decades. By investing in people and the places they live, Ford is helping to build a brighter future for everyone.

Ford Ownership Perks and Benefits in Thailand

As an owner of a Ford vehicle in Thailand, you’ll enjoy several benefits and perks to make your experience even better.

Roadside Assistance

If you run into any issues with your Ford on the road, Ford’s emergency roadside assistance has you covered 24 hours a day, 7 days a week. They’ll help with services like towing, flat tire repair, emergency fuel delivery, lockout assistance and more. Simply call the Ford Roadside Assistance hotline and help will be on the way.

Service and Maintenance

To keep your Ford running well for years to come, take advantage of Ford’s comprehensive service and maintenance plans. Ford-certified technicians will perform multi-point inspections and necessary services to factory specifications. Ford also offers competitive pricing on high-quality motor oil, brake pads, air filters and other parts your vehicle needs. For added convenience, many dealerships offer extended service hours and shuttle service.


For additional peace of mind, new Ford vehicles come with comprehensive factory warranties including bumper-to-bumper, powertrain, corrosion perforation, and roadside assistance coverage. The Ford factory warranty provides repair or replacement of covered components for defects in materials or workmanship within the specified time periods. See your local Ford dealer for details on the specific warranties that apply to your vehicle.

SYNC® Connect

If your Ford is equipped with Ford’s SYNC® Connect, you’ll have access to an array of connected vehicle features. Use the FordPass app to remotely start your vehicle, lock and unlock the doors, check fuel levels, find your vehicle location and more—all from your smartphone. SYNC® Connect also provides emergency assistance at the push of a button. In the event of a crash, emergency responders will be automatically connected to your vehicle to assess the situation and send help.

Owning a Ford in Thailand comes with many additional benefits as well, including FordPass Rewards, service promotions, and vehicle exchange programs. Your local Ford dealer can give you all the details on how to take full advantage of the Ford ownership experience. Happy motoring!

Finding the Right Ford Dealer in Thailand

Finding the right Ford dealer is key to getting the best experience with your new vehicle in Thailand. With over 200 dealerships across the country, you have plenty of options to choose from. Here are some tips to help you find a dealer you’ll want to build a long-term relationship with:

Look for a dealer close to home. Having a dealer nearby is convenient for sales, service and parts. You’ll save time and fuel costs driving across town or to another city. See what Ford dealers are within a 30-minute drive of where you live.

Check online reviews. See what other customers say about their experience with local Ford dealers. Look for dealers with mostly positive reviews mentioning things like:

  • Helpful, knowledgeable staff
  • High-quality service department
  • Competitive pricing
  • Good selection of vehicles

Visit the showroom. Once you narrow down some top options, visit the actual showrooms. This is the best way to get a feel for the dealer, meet the staff and see their inventory firsthand. Dealers that keep a wide range of popular Ford models in stock are ideal.

Ask about service and parts. A good dealer will also have a well-equipped service department and large parts inventory. Ask about typical wait times for an oil change or new tires. See if they offer service pick-up and drop-off or loaner vehicles. The last thing you want is a long wait to get your Ford serviced or repaired.

Discuss pricing. When you find some dealers you connect with, talk to them about their pricing. Reputable Ford dealers will offer competitive, transparent pricing in line with the manufacturer’s suggested retail price (MSRP). Be wary of deals that sound too good to be true.

With some research, visiting showrooms and asking the right questions, you’ll find a Ford dealer in Thailand that you can build a long and mutually beneficial relationship with. They’ll help you with all aspects of buying, owning and maintaining your Ford vehicle for years to come.

Tips for Maintaining Your Ford Vehicle

To keep your Ford vehicle running well for years to come, follow these helpful tips for routine maintenance:

  • Change the engine oil and oil filter regularly. For most Ford vehicles, an oil change is recommended every 5,000 to 7,500 miles depending on driving conditions and your vehicle model. Fresh oil is essential for lubricating and cooling your engine.
  • Inspect and rotate the tires. Tire rotation helps ensure even tread wear and maximum performance. Rotate your tires every 5,000 to 10,000 miles and have them checked for proper inflation pressure and tread wear.
  • Replace the air filter. The air filter keeps impurities from entering your engine. For most driving conditions, replace your air filter every 12,000 to 15,000 miles. A clogged air filter reduces air flow and can hamper engine performance.
  • Inspect and replace spark plugs. Spark plugs ignite the fuel and air mixture in the cylinders. For most Ford vehicles, spark plug replacement is recommended every 30,000 miles. Faulty or worn spark plugs can reduce engine power and fuel economy.
  • Change transmission fluid. Transmission fluid lubricates the components of your vehicle’s transmission. For most Ford vehicles, transmission fluid replacement is recommended every 30,000 to 60,000 miles depending on your driving conditions and vehicle model. Fresh fluid helps prevent transmission overheating and ensures smooth gear shifting.
  • Replace the fuel filter. The fuel filter removes impurities from the fuel before it enters your engine. For most Ford vehicles, fuel filter replacement is recommended every 30,000 to 60,000 miles. A clogged fuel filter reduces fuel flow which can cause the engine to run poorly or stall.
  • Inspect and lubricate chassis and suspension. Have the chassis, suspension, and steering components inspected and lubricated every 30,000 miles. This helps ensure proper handling, safety, and maximum vehicle life.

Following a regular maintenance schedule and catching any issues early on is the best way to keep your Ford vehicle running great for the long haul. Stay on top of service notifications from Ford and your vehicle’s recommended maintenance schedule. Your vehicle is a major investment, so good car care pays off.

Ford Thailand FAQs: Answering Common Questions

Ford Thailand receives many questions from customers and enthusiasts. Here are some of the most frequently asked questions and their answers:

What models does Ford Thailand offer?

Ford Thailand offers a wide range of vehicles to suit different needs and budgets. Some of the models offered include:

  • Ford Ranger – Ford’s popular pickup truck, great for work or adventure.
  • Ford Everest – A mid-size SUV perfect for families.
  • Ford Mustang – Ford’s iconic muscle car, a dream vehicle for many.
  • Ford Focus – A compact sedan or hatchback, economical and stylish.
  • Ford EcoSport – A subcompact SUV, affordable yet capable.

Where are Ford vehicles made in Thailand?

Ford vehicles sold in Thailand are manufactured at Ford’s assembly plant located in Rayong. The plant has been operating since 1995 and has produced over 2 million vehicles. Ford’s Thailand plant is a major manufacturing hub for Ford Ranger pickups and Everest SUVs, with many units exported to other countries in Asia Pacific and beyond.

What is the warranty on Ford vehicles in Thailand?

New Ford vehicles come with a standard 3-year or 100,000 km comprehensive warranty. The powertrain components like the engine, transmission, and drivetrain are covered for 5 years or 150,000 km. These warranties ensure you have peace of mind and coverage in case of any issues with workmanship or parts.

How can I book a test drive for a Ford vehicle?

The best way to book a Ford test drive in Thailand is through Ford’s official website or by contacting your local Ford dealership. On Ford Thailand’s website, you can select a model you’re interested in, enter your location or postal code and contact information, and a dealer will get in touch to schedule a test drive at your convenience. Test driving a vehicle is the best way to experience its performance, handling, comfort, and features before you buy.

Where can I get my Ford serviced?

Ford vehicles can be serviced at any authorized Ford dealership in Thailand. Ford has dealers located in many major cities and provinces across Thailand. Ford-trained technicians at the dealerships use specialized tools, software, and genuine Ford parts to properly service your vehicle according to its service schedule. Regular service and maintenance will help keep your Ford running well for years to come.


So there you have it, a car lover’s paradise in Southeast Asia. Ford Thailand has been producing iconic vehicles for decades that showcase the best of American automotive design combined with a touch of Thai ingenuity. With stunning vehicles like the Ranger Wildtrak, Everest, and Mustang along with Ford’s latest innovations in connectivity and safety, you’ll be thrilled with what’s on offer. The Ford Driving Skills for Life program is also helping build safer drivers and communities for the future. If you’re a diehard Ford fan or just love quality vehicles, Ford Thailand should be at the top of your list for an exciting automotive adventure. The open roads of Thailand await—what are you waiting for? Start your engines and head out on a drive you’ll never forget!

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